Rankings of search engines, such as those of Google and Yahoo, are based on machine formulae (algorithms). The formulae give an estimation of how happy a searcher of various websites would be. For instance, somebody in Topeka who is looking for a general contractor to remodel their kitchen would be most pleased with websites of high-quality general contractors serving Topeka. A crucial element in the calculations used by search engines is the “popularity” of a website over similar subjects by other websites. The search engine will list the amount of websites that were worried with connecting to Joe’s Plumbing. From Joe’s Plumbing’s point of view each one is a “backlink.” Have a look at Westford Local SEO for Contractors for more info on this.
If there are 500 backlinks to the page, the search engine would find this 500 “votes” for the domain. If there is more votes than other plumbing websites, particularly if the votes are from places deemed important to plumbing, Joe’s Plumbing website would be rated high while a plumbing contractor is looking for a searcher.
Of course, the search engine will only make the comparison between websites that serve the same area, with local businesses like plumbers. Search engines assume that somebody in Seattle looking for a plumber wants somebody local and would show the searcher the most popular plumber websites in Seattle. Using Search Engine Optimization ( SEO), a Seattle plumbing company has been able to modify its website and provide it with backlinks to make it high among those shown to the searcher.
Importance of the Connect Location
Search engines not only count backlinks but often take care of the site ‘s importance. For example, a backlink from a site called “Home Improvement” would be a relevant link to a website for an electrician.
A backlink from a website with a baseball card wouldn’t be important. Its vote wouldn’t count a great deal.
Knowing the importance of backlink quality in search engine rankings gives targets to shoot for when doing SEO. SEO often includes link-building techniques, such as making listings in directories for builders or writing articles in online publications with connections back to the website for contractors. The next step for the SEO is to develop link-building strategies.