Some of the most powerful tools for social media are memes, comics, and infographics. They are visually attractive, do not take time, and allow individuals to get the message at a quick glance. Find a way to incorporate them into the tone of your brand and entertain your clients. Individuals like and share this type of content, so good referral traffic will be driven by it.Simple approaches to improve your word-of-mouth connections include following similar companies or community people on social media, putting out ‘open’ signs on the sidewalk, or simply asking people to tell their friends about your company. Local Brand Advisor-Local Marketing For Franchises has some nice tips on this. For the cities and towns, they inhabit, small businesses are important, so it’s important to support that community as well. Relatively inexpensive ways to increase the profile of your company and make a contribution to society are sponsoring and donating to local school events or civic groups.Link building beyond the standard, however, is what really separates the men from the boys and you have to accept nothing less in order to get to Google page 1. Of all searchers, 68 percent do not go past the first page. So, you need to engage in extensive research into keywords, constant (weekly) new article additions, daily blogging, press releases, and much more. It is not enough just to produce the content. In order to produce high quality and high quantities of backlinks, it must be implemented with expertise and widely syndicated. Backlinks are the key differentiator used to actually rank sites for relevance and authority by the search engines.For franchise owners, Geo SEO is exceptionally important. Each franchisee should take the time to register with the relevant local directories for their website. For a brick-and-mortar company, these directories, such as Google Maps, are an excellent source of potential customers. It only takes a few minutes to register for them, but the payback really packs a punch.